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Harris campaign joins Twitch

From CNN's Betsy Klein and Donie O’Sullivan

The Harris campaign has launched a new account on another social media platform, adding Twitch to its arsenal.

Twitch is a live video streaming platform that is popular with video gamers, and also popular among young political influencers and commentators.

The @KamalaHarris account is expected to stream Thursday night’s Democratic National Convention programming, a campaign official tells CNN, including Vice President Kamala Harris’ nomination address this evening.

The new account marks another data point for the campaign’s efforts to reach voters, particularly young voters, in new places as Americans turn to new ways to consume news.

As of 11 a.m. ET, the @KamalaHarris account had 355 followers.

Hasan Piker, who is among the creators attending the DNC this week, is one of the most influential American political streamers on Twitch broadcasting daily to his almost 3 million followers.

A progressive, Piker is anti-Trump but is still not fully committed to the Harris-Walz ticket.

Reacting to the Harris campaign’s joining Twitch on Thursday, Piker told CNN, “Simply being on a social media platform that young people use is not enough, you must communicate what you plan to do for young people, how you want to address their material problems with policy.”