New ad focuses on economic messaging

Harris campaign's new ad focuses on economic messaging

From CNN's David Wright

Vice President Kamala Harris’ campaign today launched another new ad focused on economic messaging, the latest spot touting her proposals to lower housing costs and cut taxes.

The new ad includes clips of Harris speaking at campaign events, voicing concerns about the high cost of living and emphasizing housing and tax cuts.

“Every day across our nation, families talk about their plans for the future and they talk about how they’re gonna achieve them financially. And prices are still too high,” Harris says in the clips. “When I am elected president, I will make it a top priority to bring down costs. We should be doing everything we can to make it more affordable to buy a home. And more than 100 million Americans will get a tax cut.”

The ad also features clips of Harris drawing a contrast with former President Donald Trump, saying, “If you wanna know who someone cares about, look who they fight for. Donald Trump fights for billionaires and large corporations. I will fight to give money back to working and middle class America.”

Harris’ campaign has leaned into economic messaging in its most recent ads. Over the weekend, the campaign went up with another new spot containing similar themes, including an emphasis on the cost of living and tax cuts.

The newest ad began airing this morning in Pennsylvania, the premier battleground state this cycle, and will likely hit airwaves across all key battlegrounds: Michigan, Wisconsin, Georgia, Arizona, Nevada and North Carolina.