We’ve made no excuses about our
enthusiasm for offshore racer Ryan
Breymaier, who may just be America’s only real hope at a major US sponsor
and top US result in the Vendee Globe. The Annapolis native became the first
American to break into the French offshore scene in memory, working as rigger
and shore crew during Roland Jourdain’s Veolia Open 60 and MOD
campaigns, and taking the helm of the generations-old Neutrogena to
finish 5th in the non-stop(ish) Barcelona
World Race.
Thanks largely to Larry Ellison,
America is more attuned right now to sailboat racing now than it has been since
1987. Between the wonderful AC72 final, a recent HBO Sports documentary on Alex
Thomson, and the soon-t0-be-released Robert Redford singlehanded blockbuster
“All is Lost”, if there has ever been a time for a US-based racer to push for a
major sponsor, the time is now.
Fortunately the good folks at
5West know all that — that’s the Sir Keith Mills-backed agency that handles
Thomson’s Open 60 management and the Hugo Boss sponsorship contract — and
they’re throwing their hat in with Breymaier. 5West hopes to use their contacts
and experience to land him a budget for next year’s Barcelona and 2016′s Vendee
Globe, hopefully waking up the largely untapped American market to IMOCA style
racing. Anyone who cares about offshore racing and the US should head over to the Project USA site to
find out more. And if you’d like to see an American effort in the next big race
and your company (or an affiliate) is looking for some innovative sports/green
marketing, get in touch with them right
away!
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.