Green billionaire prepares to attack 'anti-science' Republicans
By Peter Hamby
An environmental advocacy group backed by hedge fund tycoon Tom Steyer is set to
unleash a seven-state, $100 million offensive against Republican "science
deniers" this year, a no-holds-barred campaign-style push from the green
billionaire that could help decide which party controls the Senate and key
statehouses come November.
The Steyer-backed outside group,
NextGen Climate, has
billed itself as a progressive, pro-environment counterbalance to the wealthy
oil and gas industry -- as well as the primary foil to the pro-business Koch
brothers and their well-funded conservative donor network.
The outfit, launched last year by
the San Francisco billionaire, has already pledged to spend heavily this midterm
year in Iowa to assist the Democratic Senate nominee Bruce Braley, and in
Florida, where Gov. Rick Scott is facing a difficult re-election fight against
Democrat Charlie Crist.
Steyer's 2014 map now includes
Senate races in Michigan, New Hampshire and Colorado as well as governor's races
in Maine and Pennsylvania, home to two of the most endangered Republican
governors in the country, Paul LePage and Tom Corbett.
"This is the year, in our view,
that we are able to demonstrate that you can use climate, you can do it well,
you can do it in a smart way, to win political races," said Chris Lehane, the
longtime Democratic consultant advising Steyer.
Lehane and NextGen political
strategist Sky Gallegos revealed their 2014 strategy Wednesday in a briefing
with reporters in Washington.
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Absent from their list of 2014
targets: must-win Senate races for Democrats in conservative-leaning states such
as Arkansas, Alaska, North Carolina, Louisiana and Kentucky. That's because
Democrats on those ballots have expressed support for the Keystone XL pipeline,
the coal industry, offshore drilling or hydraulic fracturing -- all nonstarter
issues for environmentalists.
Instead, Lehane said the 501(c)4
group will play in races that feature a stark choice between "pro-climate
action" candidates -- all Democrats -- and "anti-science" Republicans who have
questioned the veracity of climate change or supported the interests of the oil
and gas industry.
GOP candidates in the NextGen
cross hairs -- Scott in Florida, Terri Lynn Land in Michigan, Scott Brown in New
Hampshire and Cory Gardner in Colorado -- hew closely to the "Republican
troglodyte brand," Lehane argued.
"They are anti-immigrant,
anti-women, anti-science," he said. "It's a tough brand to win elections
around."
The group said that climate can
be successfully used as a wedge issue -- Lehane framed it as a moral clash
between "right and wrong" -- to boost turnout among Democratic voting groups
that tend not to show up in midterm election years, specifically young voters,
Hispanics and African-Americans.
As in the Virginia governor's
race last year -- when Steyer spent nearly $8 million on a campaign to
disqualify GOP nominee Ken Cuccinelli with a combination of TV, mail and field
operations -- the efforts will extend beyond the TV airwaves and include what
they call "nano-targeting" to tailor messaging to discrete voting groups.
"We are not some super PAC
that's going to come in, throw up some ads and leave," Lehane said. "You can
come into these states and really run a total campaign."
Lehane said the effort, which is
budgeted at around $100 million but could grow, will focus attention on
hyper-local issues -- such as drought in Iowa or flood insurance costs in
Florida -- that could influence voter perceptions in key pockets of each state.
Pollution-related health concerns such as asthma and clean drinking water hit
home for lower-income voters, he said.
It wasn't lost on reporters that
the NextGen map featured multiple states that figure prominently in presidential
races -- Iowa, New Hampshire and Florida among them. Lehane said that was by
design.
"Almost all of these states align with being really important
presidential states either in the primary process or the general election," he
said, promising that Steyer will be active throughout the 2016 campaign.
When the 2016 presidential
primary campaigns lurch into overdrive next year, NextGen will continue to call
attention to turnout-driving local issues -- and on attacking Republican
candidates. Steyer has already funded an ad in Florida attacking Sen. Marco
Rubio, one of many possible GOP White House aspirants, as a tool of oil
lobbyists. "We look forward to a conversation with the Rubios of the world,"
Lehane said of the group's 2016 plans, without revealing specifics.
The outside air cover should
come as welcome news to Democratic candidates in their target states who are
drowning in a flood of TV ads from conservative groups such as the Koch-endorsed
Americans for Prosperity. But the campaign may put some Democrats in a bind.
In Colorado, for instance,
Lehane said NextGen will attack Gardner by showcasing his support for hydraulic
fracturing, or fracking, and the adverse health effects of natural gas
extraction on suburban communities. But the strategy could force Democratic Sen.
Mark Udall to take a definitive stand on a divisive state issue that pits the
business community against environmentalists, an important slice of the
Democratic base. Meanwhile, the state's Democrat governor, John Hickenlooper,
has been cautiously supportive of the gas industry as a revenue and jobs
creator.
As the founder of the hedge fund
Farallon Capital Management, Steyer made part of his fortune from investments in
fossil fuels, including foreign coal investments, which has prompted charges of
hypocrisy from the Koch-affiliated groups he's fond of condemning.
"Tom Steyer's investments at
Farallon have lined his pockets with millions of dollars from the foreign coal
industry," said James Davis, a spokesman for Freedom Partners, the Koch-backed
political network. "Now he wants to burden the American people with new energy
regulations to protect his current green energy investments. He's already
attempting to buy the votes of Senate Democrats on Keystone, which will cost
America thousands of good-paying jobs. Surely the media will call him out on the
hypocrisy of his claims."
Lehane said Steyer ordered his
investments be diverted from coal and tar sands when he stepped down from
Farallon in 2012 but was not aware if he had investments in other energy
sectors.
But the primary difference
between Steyer and conservative mega-donors, Lehane said, is that Steyer is not
personally profiting from his political efforts. "He is giving all the money
away," he said. "He doesn't have stand to gain some economic benefit by spending
money that translates into his own personal economics."
Lehane added, "We are spending a
drop in the big oil bucket as compared to the fossil fuel industry, especially
the Koch brothers. All Tom is trying to do is try to balance and level the
playing field. We are never going to have as much money as the other side."
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